Reports & Publications
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Nigeria Sports Marketing Intelligence Report 2025
Findings are based on a survey of Nigerian sports consumers aged 18–45, supported by industry data, media analytics, and secondary research from a diverse, anonymised nationwide panel.
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FIFA 2026 WORLD CUP INTELLIGENCE REPORT
For decades, the FIFA World Cup has been understood primarily as the pinnacle of international football competition. In 2026, however, the tournament demonstrated that its influence extends far beyond the pitch. The FIFA World Cup 2026 was more than football, it became a global stage for entertainment, culture, business and nation branding. While the matches captivated billions, some of the biggest lessons happened off the pitch.