Genoa’s Serie A squad unveiled their striking third kit on Tuesday, with WWE legend The Undertaker taking center stage for the reveal.
The iconic wrestler, known for his all-black persona, modeled the “Golden Dark Side of Genoa” kit in a dramatic unveil that followed a teaser video featuring his signature shadow and attire.
Pro Wrestling Legend, The Undertaker unveils Genoa’s third kit. Photo | X
The kit, part of Genoa’s ongoing campaign launched last December, features bold gold accents around the club’s badge, sponsor logo, and player names.
This season’s collaboration continues a trend of high-profile celebrity partnerships, following last year’s kit reveal by British singer Rita Ora, who modeled the club’s 130th-anniversary gold uniform.
Genoa, Italy’s oldest football club, founded in 1893, is enduring a tough season in Serie A, sitting in 17th place.
The team is battling to stand strong in the league including registering just a single win since August.
The club, however, made headlines last month with the signing of Italian striker Mario Balotelli.
