The chief operating officer Brila Media, Debbie Larry-Izamoje has expressed her enthusiasm towards the recent development with the Nigeria Rugby Football Federation.

The Federation announced  Flovale, an investment consultancy, as its partner as part of efforts to grow the sport in Nigeria.

Debbie spelt out Brila’s objective to be an ‘authoritative source’ in the world of Rugby, as well as diversify into various other sports, to meet the rising demand of a growing audience.

“At Brila, our core objective is to tell stories that are not being told properly now. And for us, we know that rugby has such potential in the African market. We want to be top movers in the country and on the continent. We want to be the most authoritative source when it comes to rugby,” she stated.

She continued: “Most especially, we see that there’s a younger audience that cares about rugby. And we have a brewing audience, a brewing young audience.

“We want to be able to serve them something that’s just not basketball or football every other day, and this is very special to us in Brila.”

She expressed hopes of a fruitful union between the federation and the media outfit, and touched upon gender equality in the sport.

“We hope that the federation from the structure and the expertise that we’ve seen today, the brotherhood, I would say, in that sense, that it continues to blossom.

“They’ve also spoken about gender equality, which for me, you know that’s anywhere that’s this gender inclusiveness that has my heart. And for Brila, I just believe that this is the beginning of so many more bright things, not just for rugby, but even for other sports that are growing in the country.”