Author: Brila

Africa's First & Nigeria's leading Sports Radio Station [88.9 Brila Fm]

Sports shapes Africa’s social fabric and businesses on the continent are aware of that. The sports market continues to be the pretty bride for businesses searching for a suitable spouse. It is therefore not surprising that several businesses in Africa scramble for a share of $388.3 billion which is the current worth of the global sports market. Consider the case of Namibia, with a population of 2.6 million people where MTC just announced a sponsorship to the value of  $6.7 million for seven sports codes. This deal is the largest ever to be announced in Namibia. Similarly, in South Africa, DHL Express confirmed the…

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