Arsenal chief Stan Kroenke has come under fire from animal rights campaigners after launching a controversial on-demand channel which graphically depicts hunting and fishing for bloodsport.

The MyOutdoorTV app has been made available to UK subscribers for £7.60 a month and broadcasts a host of shows including programmes which see lions, elephants and other endangered species killed.

The channel, which has been described as the ‘Netflix of the hunting world’, was launched at a Game Fair in Hertfordshire this weekend but Kroenke has attracted immediate criticism for bringing the platform to UK audiences.

‘We’re living in a world now where most people can see how brutal and shameful trophy hunting is’, Philippa King, CEO of League Against Cruel Sports told The Times. ‘Yet the Arsenal boss is choosing to launch his sick TV channel in the UK.’

ITV News political editor Robert Peston also criticised Kroenke’s decision to launch MyOutdoorTV to UK audiences, tweeting: ‘As an Arsenal supporter I have to pay money to this person. I feel sick.’

Culled from Mail