Brila Media Chief Operating Officer, Debbie Larry-Izamoje, has called on brands and football lovers to rally behind Nigeria’s Super Falcons ahead of the upcoming Women’s World Cup.
With just few days until the tournament kicks off, Debbie emphasizes the significance of supporting the national women’s football team, which has demonstrated exceptional skill and dedication.
“Our Super Falcons need our support, and it would be a major boost for them,” Debbie Larry-Izamoje asserted. “Their hard work and dedication have already earned us a higher ranking in FIFA’s 2023 standings. These women are easily Nigeria’s best football team.”
The Brila Media executive called on fans to show their support through various means, such as actively posting about the team, proudly wearing their jerseys, and demonstrating genuine care for their success. By sustaining the momentum and continually inspiring and motivating the Super Falcons, Nigerian football enthusiasts can help propel the team to victory in the forthcoming Women’s World Cup.
In an exclusive interview with marketing edge, Debbie shed further light on the issue of ambush marketing prevalent among Nigerian brands. She expressed her observations, stating,
“I have noticed a trend among Nigerian brands recently. It seems that many of them are practicing ambush marketing, waiting to see the success of a particular entity or concept before committing themselves.”
While financial limitations or a lack of a clear brand strategy may contribute to this behavior, Debbie believes that what the country needs are leaders who are willing to take risks and support individuals who align with their values, irrespective of their current popularity.
She stressed the importance of guiding brands in the right direction and assisting them in engaging in meaningful discussions.
Super Falcons have participated in the past six editions. Their best showing to date is a quarter-final appearance in the 1999 World Cup.
The Waldrum-led team will start their World Cup campaign by facing Canada on Friday (Jul. 21).
